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Donut trekking through Manhattan with three food-tech start-ups

Donut or Doughnut?

However you spell it, donuts are all kinds of goodness. So, it was our goal — as three NYC food tech start-ups — Waddle, Dollop, and Sweetist, to find the tastiest, fluffiest, gooiest, trendiest donut places in NYC.

We hit up Doughnut Plant, The Doughnut Project, Dough, The Donut Puband The Cinnamon Snail*. Ratings are on 1-not so good to 5-nom nom nom basis.

Doughnut Plant

Doughnut Plant opened in 1994 in a basement. It’s got a cool history going all the way back to 1910 (fun-fact: there are 9 Doughnut Plants in Japan). We visited the original Lower East Side shop, which opened in 2000. One of their inventions is the square donut. You can’t go wrong here, with Doughnut Plants all over the city, each with a huge variety of classics and creative donuts. Case in point: you can get all three types of donuts — yeast (think fluffy), cake (cake-y), and filled (mmm) — not the case in some establishments.

Donuts & Verdicts:

  1. Carrot Cake (filled — with cream cheese!): “moist, flavorful, very cake-y”
  2. Manhattan creme (filled): “sweet but not too sweet — good balance of flavors”
  3. Banana Pecan (cake): “sweet filling but the outer doughnut shell had lovely toasted pecans to balance it out.”

Ambiance: cool, industrial, modern

Our Ratings

  • Anne’s Rating: 4.5 — “I don’t think I’ve eaten a filled cake donut before! Delicious!!”
  • Georgette’s Rating: 4 — “you can get the doughnut flavor you want in your preference of yeast or cake! Everyone wins!”
  • Suma’s Rating: 4.5 — “filled donuts make me so happy.”

The Doughnut Project

From the LES, we traveled to the West Village to sample goodies at The Doughnut Project . The Doughnut Project is a relative newbie in the world of doughnut shops in the City, opening in 2015.

The Doughnut Project stands out for its cool factor. There’s graffiti on the walls and crazy eclectic donut flavors, including many savory donuts (ex. “Bulletproof Tiger,” a piquant and spicy blend of pineapple and habanero glaze). These donuts are fluffy and light. No cake donuts here, from what we could see.

Donuts & Verdicts:

  1. Everything (like an Everything bagel. But in a donut) — “Whaa, a savory donut?! The Everything donut is EVERYONE’s favorite. Haha. For real, tho.”
  2. Beet and ricotta (w/ cheese from the Murray’s Cheese Shop just a short hop away) — “Whaa, another savory donut?!… Um, I’m not sure what I think about this.”
  3. Bacon maple bar — “Really good initial taste of bacon and aftertaste of bacon. But doesn’t wow me.”

Ambience: Love the vibe. Trendy, colorful, friendly.

Our Ratings

  • Anne’s Rating: 4.5 — “loved the originality of flavors, would come for the art too!”
  • Georgette’s Rating: 5 — “The Everything Doughnut frightens but eventually wins everyone over. It’s a bagel and a doughnut’s love child.”
  • Suma’s Rating: 5 — “savory donuts are a huge plus! Innovative and interesting.”

The Donut Pub

Opened in 1964 by billionaire investor Buzzy Geduld, The Donut Pub is aclassic. The Donut Pub seems like a hole in the wall on the outside, but is classic and pristine on the inside. Everything from the red leather stools to white tiled walls gives you the sense of being transported back in time. Being open 24 hours, its the perfect place for a sweet bite of drunk food — perhaps its best experienced, walking up to its glowing neon doors after a long night, grabbing a seat at the diner bar, and getting a reliable, inexpensive ($1.50) bite of perfect deep-fried dough.

Donuts & Verdicts:

  1. Red Velvet: “It’s cake-y. Basic. Kind-of dry”
  2. French Cruller: “this one is really good, soft, almost custard-y inside. Airy”
  3. Cinnamon: “I like it. Very crumbly”

Ambience: “the smell reminds me of my childhood donut place”. No frills.

Our Ratings

  • Anne’s Rating: 4 — “love the value, and the custardy French Cruller”
  • Georgette’s Rating: 3 — “basis for good, classic doughnuts and late night (inebriated) doughnut runs.”
  • Suma’s Rating: 3 — “does this make me a snob?”

Dough

Next stop: Union Square. Dough was founded in 2010 in by a woman Chef. So it gets bonus points for that. If you like fluffy big donuts, and only fluffy donuts, Dough is your best bet. One of the coolest things about Dough is that you can see the bakers making the donuts in front of you.

Donuts & Verdicts:

  1. Salted Caramel: “mmmm. Dark Chocolate, Salt, Fluffy.”
  2. Dulce de Leche: “sticky, airy, and finger-licking delectable.”

Ambience: “they up-play the artisanal thing at this location, with the wooden communal big table. Yeah, lots of wood.”

Our Ratings

  • Anne’s Rating: 4 — “the fluffiest doughnut for sure!”
  • Georgette’s Rating: 4 — “My first Dough doughnut was a coconut and it was uuuhhmazing. Now it’s everywhere and feels like the basis of all doughnuts.”
  • Suma’s Rating: 4 — “when I first tried Dough when it opened up in Brooklyn, it blew my mind. Maybe now i’m too used to it. It’s still solid, but is no longer exciting to me.”

The Cinnamon Snail

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The Cinnamon Snail opened in 2010 and got famous because it was an vegan and organic food truck. Since then, it shuttered its food truck operations and opened up at The Pennsy, a “high end food hall” right next to Penn Station. This shop gets definite points for creativity. So creative thatyou can’t even pronounce the name of one of its donuts (see below).

Also, this is important: the founder owns a wallaby named Doyle Huckabeewho sometimes wears clothes.

Donuts & Verdicts: (down to 2 because we were starting to get sugar-sickness):

  1. Pistachio cardamom: “Awesome! This makes me feel like I’m back in India”
  2. Norberweiberberweiberhydrafab— “How do you pronounce this? Where does this name come from? Ok back to the donut. Creative, but not as fluffy as I would like. I wonder if I’m saying this because I’m donut-ed out”

Ambience: Located in The Pennsy is trying hard to be modern and industrial, but it’s not a great vibe when it’s next to Penn Station.

Our Ratings

  • Anne’s Rating: 3.5 — “I feel like this place did most things well — good flavors, good texture — but nothing stood out. Maybe I just needed to have this one first…”
  • Georgette’s Rating: 3 — “I took off points because I got confused and lost from everyone else. It’s good though. The flavor pairings are interesting…”
  • Suma’s Rating: 4 — “I need to try this when I haven’t already eaten 5 donuts. While not relevant, I really want to come back for the vegan sandwiches”

Final Rankings:

Anne: 1. Tied: Doughnut Project and Doughnut Plant — I’d say that I’d go to the first for the flavors and the second for the execution 2. Tied The Donut Pub and Dough 3. Cinnamon Snail

Why: I loved Doughnut Project for their ideas — the Everything Donut is something that is so unique, one part savory, two parts sweet and just the perfect idea to make it stand out. This should be on everyone’s to-try list. However, I felt that Doughnut Plant was a master of their craft. It’s clear that they have the making of a filled donut down. Every donut we tried was moist, not too sweet, with the perfect dollop of cream that complemented the doughnut itself. It was a real toss up between these two for me. I loved the Donut Pub for what it was — classic, no frills, and good value. Though the cake donuts were a little dry, their yeast donuts were fluffy and custardy. The ambiance feels a bit like an escape and probably shines best after a late night.Dough does what it does best — though their flavors weren’t as unique as some of the others, their dough is truly compelling. I think when I’m craving a donut, the huge, doughy donut at Dough is maybe what I’d go for most often. I may have to come back to the Cinnamon Snail to try it again, but the ambiance and the huge amount of choice on their menu was just not for me.

Georgette: 1. The Doughnut Project 2. Doughnut Plant 3. Dough 4. Cinnamon Snail 5. The Donut Pub

Why: I ranked higher for places that surprised me and made me want to keep eating the new flavors. Don’t get me wrong, Donut Pub has a special place in my heart, and I love that I can rely on their French Crullers always, but the Doughnut Project took me by surprise and won me over.

Suma: 1. The Doughnut Project, 2. Doughnut Plant, 3. Dough, 4. Cinnamon Snail, 5. The Donut Pub

Why: That Everything donut at The Doughnut Project did it for me. Also, points for ambience and creativity. Next was the Doughnut Plant — again, pretty creative and I LOVE that it has filled donuts (these are my favorites). Dough is solid, and huge points for that nice wooden table. I like The Cinnamon Snail but not the location. The Donut Pub is eh, nothing special. It’s open 24hrs so might be tasty if it was late night and I was tipsy.

Awards

Winners (aka everyone’s a winner):

The Doughnut Project: I’m on shrooms and I want to stare at artsy walls and eat a donut for lunch

Doughnut Plant: I need to find a donut for my artsy brother, 7yr-old-nephew, traditional mom and cake-loving partner

The Cinnamon Snail: Can I have a vegan sandwich with that?

The Donut Pub: I don’t want to be bothered by hipsters

Dough: I’m feeling artisanal and I want a REALLY big donut

Now go forth and eat donuts.

*Before we get yelled at, yes, we realize we did not go to donut gems like Doughnuttery and Underwest

The judges of this piece have also written on NYC southern food (yes there is good Southern food in NYC), a scrumptious coffee and gelato shop and insanely good sushi.

Whiskey-swilling woman who has zero sense of direction.

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Suma Reddy • April 29, 2016


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